These costs purchase impressions, which are tracked on your account. You can also enter a custom amount of up to $30,000. Depending on the market you choose, you see a minimum budget and a series of recommendations. What you pay is entirely up to you based on a series of options for your weekly budget. There’s no fixed cost with iHeartRadio Ads. AdBuilder radio spots are professionally written and produced with on-staff voice talent. SMBs can decide how much they’re comfortable spending, which cities they’d like their ads to play in, and how to focus on well-defined target audiences.
Beyond buying ad space, AdBuilder supports SMBs by using algorithms to target specific audiences. The idea behind iHeartRadio’s AdBuilder was to create a programmatic solution automating this process.ĪdBuilder is a self-service platform designed to help marketers create and promote audio ads. One of the most significant issues small-to-medium-sized businesses (SMBs) have had with audio advertising is it’s not particularly intuitive. iHeartRadio AdBuilder offers some ease and functionality to the world of radio ads, and it just might be a solution for local business owners. That’s why today, we’re going to take a look at the potential of audio ads. There are plenty of businesses that desperately need to expand their reach but haven’t had a breakthrough with digital. How do you maximize your exposure now? Those digital campaigns with tons of traffic aren’t necessarily the answer for a brick-and-mortar store trying to get their community through the door.
Now, imagine you’re a marketer for a local business. What you’re asking is which platforms offer massive traffic and have strong conversion rates. If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads, social media marketing, etc.
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